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CRM Refresh Data Hygiene Academy

A Resource for Data Driven Modern Sales and Marketing Teams.

As Sales and Marketing professionals we’ll want to do our best to keep up with the latest trends and best practices to leverage data into usable sales intelligence. We want to create a resource that helps categorize and curates these articles, podcasts, interviews and  videos. If you have ideas for Data Hygiene Academy please suggest them.

Why Data Quality is important

How does contact data quality impact sales, marketing and customer success teams.

How data quality impacts campaigns

Are your campaigns suffering from lower engagement rates? Better (verified) contact data can double or triple your sales and marketing campaigns.

List Fatigue, why you have to clean-up/scrub your list to maintain performance

What is list fatigue? Nearly 50% your target accounts can experience list fatigue during a campaign. Learn how to deal with it.

Data Vendors Dirty Secret

We sat down with Garth Mouton, founder of (formerly called Jigsaw) to understand the industry and learning a very telling secret about the data business.

How to always ensure clean(er) data for campaigns (IBM tax)

Learn how IBM builds data hygiene costs into every one of their sales and marketing campaigns.

Calculating Data Decay

Learn how to forecast your own data decay in your campaigns.

ROI Calculator - lost sales pipeline

See projections to your sales pipeline if you reduce your data decay.

What causes data decay

What organic and behavioral influences are having on your data accuracy and hygiene.

Bad Data impact to renewals

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Reduce Data Decay

How to reduce your data decay.

Data Tools

What tools can you use to reduce your data decay.

Emails to Re-engage old prospects

Get example reignition and re-engagement campaigns to contact successor (replacement) contacts and triggers with existing accounts.

Emails for connecting with new contacts

Email templates for approaching a new contact that replaces your old leads or contacts.

Right Content for the buying phase

Having the right content for your buyer’s awareness level will help grow your responses and ascend your targets into your pipeline.

Bad Data impact to forecasting

See how bad contact data can skew forecasts in Total Addressable Market and Your Outreach Campaigns.

How frequently to check data - daily, weekly, monthly

What is the optimal timing for data scrubbing to meet your sales goals and budgets?

Using CRM Refresh

Learn how to use CRM Refresh.

Don't let more contacts slip through the cracks.

Get started with CRM Refresh today!

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